Bacardi brands: Moved Grey Goose into a more meaningful space through its ‘Fly Beyond’ Campaign. Led multi market, multiple stage research to develop ATL campaign from ideas through to execution. (UK and USA)
Google and BBDO: Uncovered insights to inform a campaign to increase search queries in African markets (Nigeria and Kenya)
Adidas: Led multiple global projects exploring brand, product and retail experiences across master brand and sub-brands. (Global)
Disney: Defined the Disney Channel’s new positioning through talking to kids and parents throughout the USA and bringing our findings to life in a semi permanent interactive exhibition. Culminated in leading a workshop with the Disney Executive team to land on new positioning space. (USA)
SoundCloud: Developed SoundCloud positioning and guidelines through a combination of consumer research and global stakeholder workshops. (USA, Germany)
MTV: Developing potential positionings for MTV Music to help them strengthen and differentiate their offering within the rapidly changing music landscape (USA).
Comedy Central: Helped Comedy Central connect more with non white and female audiences through a 3 month study involving friendship triads, comedian interviews and content analysis. Informed programming and marketing. (USA)
Propercorn: Ongoing role as consumer consultant across all Propercorn projects. Working directly with the Propercorn Founders and Marketing Director, leading strategic research across NPD and brand work (UK)
Girl Effect: Inspiring and providing strategic consultancy to its scriptwriter and strategy teams in the development of their Zathu show through workshops with rural and urban Malawian teens, expert interviews and multiple site explorations (street kid centres, HIV centres etc.). (Malawi)
M&S: Led multiple projects exploring brand, product and retail experiences across food and fashion. (UK)
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