“Imme has led all Proper's qualitative consumer work exploring brand and NPD. She is efficient, amazing with consumers, but most importantly has an exceptional strategic brain that makes her work actionable and integral to our business decisions. We don't see her as a consultant , we see her as a key extension of the Propercorn team"

- Cassandra Stavrou, Founder Proper

“It’s no coincidence that the word immersive starts with Imme. I found that through the experience of working with her I was pulled into the worlds, the hearts and the minds of not just consumers, but people. Her skillful employment of empathy and downright likability has resulted in the discovery of real human gems that have unlocked big, distinctive ideas for us. Highly collaborative, ever curious, Imme is an absolute joy to work with.”

- Brad Reilly, Executive Creative Director, BBDO South Africa

“Imme's strategic brand research set out compelling positioning and a future-proof brand family structure that has resonated with the whole team - and our customers. She skilfully (and tactfully) helped us turn back from a path that was heading in the wrong direction and used customer and industry insights to help us find the right territory. Incisive, energetic and experienced: Imme is the full package.”

- Harry Hortyn, C0-Founder Oxford Summer Courses